About Us
SUCKITUP is a mantra and way of life that only the strong will follow. We view ourselves as an elite group based on toughness of mind and body. These attributes require a steadfast mentality and a sharp mind, which are useful in creating and sharing a vision statement.
SUCKITUP speaks to all individuals who are navigating pivotal moments and often experiencing significant personal & professional life’s challenges. SUCKITUP represents the brave journey of overcoming obstacles and embraces a mindset of resilience.
SUCKITUP aims to motivate people from around the world in a positive light to transcend obstacles and achieve their goals.
SUCKITUP is also a brand rooted in fairness and equality for all of its followers (including customers and employees) no matter their ethnicity, gender, religion, or sport of choice.
The ethical platform will help badasses from all walks of life unite together in their shared attempts to be their best selves.
Our Mantra
We all have been knocked down before, whether it was on the sports field, the playground, school, at work, or in a relationship.
There are times that seem like everything that could possibly go wrong does.
In those times luck seems to be eternally against you, the odds are totally insurmountable, you’re bloodied, beaten, battered, and you have nothing left to give.
Everyone has been there.
The important thing is the reaction. How do you choose to act? Do you crumble and give in? Or are you relentless?
Do you brush off your wounds and force yourself up to try again, to keep going?
Some of the greatest influencers in the world have used mantras. Athletes, celebrities, politicians, figureheads, coaches, parents.
Ours?
SUCKITUP!
Because it hurts more to lose.
Our Philosophy
SUCKITUP is built on a core philosophy of resilience and tenacity. Life throws challenges at everyone, and it’s not about avoiding them, it’s about facing them head-on. We believe in pushing forward no matter what and SUCKITUP.
When you’re knocked down, our brand is there as a reminder:
“Pick yourself up,
rise above the obstacles,
and keep going
Because in the end,
it’s always better to WIN than to lose.
Our brand champions resilience and unbreakable spirit, designed for those who refuse to let life’s setbacks define them.
Our products reflect the strength, courage, and perseverance of those who refuse to give up and believe in their own power to overcome. They represent more than style, they’re a reminder to pick yourself up, face adversity head-on, and thrive.
We create clothing that embodies grit and determination, reminding wearers that it’s always better to win than to lose.
When life knocks you down, our brand is here to help you stand back up with strength and confidence.
Our Offering
We offer a curated range of casual and performance wear that blends style with purpose.
Our designs incorporate durable, high-quality materials symbolizing resilience and are constructed to withstand the wear and tear of an active, on-the-go lifestyle.
Each piece is designed to remind the wearer to push through obstacles, combining comfort, versatility, and a distinctive style that reflects a fearless, forward-moving attitude.
Our Values
Our audience appreciates brands that reflect their reality and encourage them to embrace both the struggles and the victories of life.
Grit
Authenticity
Self-empowerment
Impact
